"Baobab avenue" is an ode to Africa's wooden elephant: the baobab tree. This creative campaign draws attention to the fact that three of the Madagascan species of the baobab tree are faced with extinction. The title of the collection refers to a dirt road in the West of Madagascar that is lined with these iconic giants. This landmark deserves to become a national monument. In this collection the characters collect the wood from the dead baobab trees to create their own monument: a wooden elephant.
1 - designs wood collectors
2 - design baobab elephant
3 - early sketch
4 - baobab banner
